Article 3. Pricing & Subscription Structure
Hybrid Billing Model: The Client acknowledges that the total monthly cost consists of two components:
- Fixed Subscription Fee: Covers the license to access the software platform and general support (e.g., €97/mo, €197/mo, €297/mo, €397/mo).
- Variable Usage Wallet: Covers the consumption of telecommunication and AI resources.
Setup Fees: All Setup Fees (e.g., €200, €997, €1,997, €2,997) are non-refundable and are considered "earned" immediately upon the commencement of the onboarding process, regardless of whether the Client completes the onboarding steps.
Package Upgrades: When upgrading to a higher service tier, the Client only pays the difference between the original Setup Fee and the new tier's Setup Fee. The new Monthly Subscription Fee applies from the next billing cycle.
VAT (BTW): All prices quoted are exclusive of Value Added Tax (BTW). VAT will be added at the applicable Dutch rate (currently 21%) on all invoices.
Article 4. Variable Usage Costs & Reselling Surcharges (The "Rebilling" Clause)
Excluded from Subscription: The Fixed Subscription Fee does NOT include the costs for:
- Telephony (SMS, MMS, Call Minutes, Number Rental)
- Email Transport (Mailgun/LC Email charges)
- Premium Integrations (WhatsApp API, WordPress Hosting, Yext/SEO Listings)
- Artificial Intelligence (Content AI, Conversation AI, Workflow AI)
Rebilling Rates: The Client acknowledges that the Agency acts as a reseller for these third-party services. The Agency applies a service surcharge to the wholesale cost of these services to cover infrastructure maintenance, compliance management (A2P 10DLC), and support.
Wallet System: The Client must maintain a valid credit card on file which acts as a pre-paid "Wallet" for usage. The Agency reserves the right to auto-recharge this Wallet when the balance falls below a set threshold (e.g., €10.00).
Rate Fluctuations: Usage rates are subject to change based on upstream provider (Twilio, OpenAI) pricing. Current rates are visible within the Agency Dashboard under Settings > Billing.
Article 5. Payment & Suspension
Direct Debit: All fees are collected automatically via Stripe.
Immediate Suspension for Non-Payment: Given the liability of variable costs (SMS/AI fees) incurred by the Agency on behalf of the Client, the Agency reserves the right to immediately suspend all services, including websites, funnels, and phone numbers, if a payment method fails and is not rectified within 48 hours.
Late Fees: In the event of late payment, the Client is liable for statutory commercial interest (wettelijke handelsrente) and collection costs.